Inspiring Moments of Fatherhood: Calls for Dad Video

The nurturing side of fatherhood is often overlooked and underappreciated.

A hug when you’re scared. A laugh when you’re sad. Rescue when you’re in need. These are just a few examples of the many nurturing things fathers provide every day to their children.

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‘Calls for Dad’ Video by Dove

In a video made for Dove’s Real Dad Moments series, this heartwarming commercial, “Calls for Dad,” portrays 27 inspiring moments of fatherhood highlighting the critical role of fathers play in meeting a child’s daily needs and contributing to their social-emotional well-being.

Dad’s typically get shortchanged in the media — comically, and unfairly, portrayed as “disconnected, bumbling and incompetent.”, according to Dove’s media research.

But modern dads are vital nurturers, caregivers, teachers, and even rescuers.

Fathers Provide Social-Emotional Support

According to Dove’s research, 75%  of dads say they are responsible for their child’s emotional well-being, while only 20% of dads see this role reflected in media.

While fathers are important contributors to the well-being of children, their role is often belittled by cultural and community norms.

Don’t wait until Father’s Day to celebrate the hard work dads put in every day. Let’s appreciate the vital role fathers play in child rearing, and honor dads more every day!!

Now go give your dad a hug…..